What Are WhatsApp Templates? 

WhatsApp templates are pre-approved messages you use to start a chat with customers.
They help you send:

• Notifications
• Reminders
• Order updates
• Alerts
• Marketing offers (if the customer opted in)

Templates are needed when you message a customer after 24 hours of their last reply.

Meta explains template rules here.

 

If you want a simple guide on the WhatsApp API, read.

 

Why Meta Approves Templates 

Meta reviews templates to make sure they are:

• Clear
• Safe
• Useful
• Not spammy
• Not misleading

This protects users from unwanted messages.
It also keeps your business safe from blocks and bans.

Understand why accounts get banned!

 

Types of WhatsApp Templates 

Meta allows several template categories:

1. Utility Templates

Used for order updates, confirmations, appointments, and receipts.
Example:
“Your order #{{order_id}} has been shipped.”

2. Authentication Templates

Used for OTP and login codes.
Example:
“Your verification code is {{code}}.”

3. Marketing Templates

Used for offers, follow-ups, reminders, and product messages.
These work well for sales and re-engagement.
Learn techniques here

 

4. Service Templates

Used for support replies outside the 24-hour window.

How to Write a Template That Gets Approved 

Meta rejects templates mainly when they sound:

• Confusing
• Too promotional
• Too broad
• Too pushy
• Unclear

A strong template uses simple words and a clear purpose.

Rules for a good template:

✔ Keep it short
Short messages get approved faster.

✔ Add variables
Use {{name}}, {{date}}, {{order_id}}.

✔ Be specific
Tell WhatsApp exactly what the message does.

✔ Avoid clickbait
Do not write vague lines like “Check this out!”

✔ Add a clear CTA
“Reply 1 for help” or “Tap to confirm.”

Common Reasons Meta Rejects Templates 

Meta rejects templates when they:

• Break the policy
• Use too much marketing language
• Do not match the template category
• Include sensitive data
• Do not explain the purpose
• Are written in unclear language

A common mistake is using hard-sell words.

Example:
“Buy now! Huge discount!”
This gets rejected almost every time.

If you want to fix your blocked templates, read this

 

How to Fix Template Rejection Fast? 

If Meta rejects your template, do this:

1. Rewrite it in simple language

Use short sentences and remove hype.

2. Pick the correct category

If it is a reminder, do not mark it as “Marketing.”

3. Add context

Explain why you are messaging the user.

4. Remove restricted words

Avoid words like “free,” “buy now,” “urgent offer.”

5. Test again

Templates get approved faster the second time when fixed.

For more help, use this

 

How WUSeller Helps You With Templates 

WUSeller makes template creation simple:

• Ready-made template formats
• Guidance on category selection
• Template writing help
• Template approval support
• Error detection
• Rejection fixes
• Faster submission

Explore the template writing service here
 

WUSeller also helps you run campaigns after your templates are approved
 

If you want to automate your replies without coding, check this blog

 

Conclusion

WhatsApp templates are the backbone of safe and scalable business messaging.
When written well, they boost your delivery rate, reduce rejection, and protect your number.
Using WUSeller makes the entire process easier from writing to approval to sending your first campaign.

If you want expert help getting your templates approved fast, book a call here.

 

Or explore all WUSellerguides here.