WhatsApp Conversion Tracking: Best Way to Track WhatsApp Sales
Running ads is not enough. You must know if they work. WhatsApp conversion tracking is essential.
It shows your return on investment (ROI). This guide shows the best way to track WhatsApp sales and leads. Here is how to measure your ad performance.
Tracking ROI with WUSeller WhatsApp Tracking
Tools like WUSeller help you track leads. When a user clicks your ad, a notice appears in the Team Inbox.
You can filter these users. WUSeller adds tracking attributes like 'source_id' (Ad ID) and 'source_url' (Ad link).
This is how to track CTWA ROI for each campaign.
How to Set Up Purchase Tracking
You need a WUSeller ads tracking setup. First, connect your Facebook Ad Account to WUSeller. This tracks initial chats.
To track purchases from WhatsApp, choose a confirmation template. This could be "Your order is confirmed."
When this message sends, WUSeller logs a purchase event from that ad. You can also track qualified leads using booking templates.
How to Optimize Ad Copy and ROI
Monitor your cost per lead and purchase. Craft a strong call-to-action (CTA). This is the heart of your ad.
Use clear, simple language. Also, write for your target audience. Address their specific pain points.
Case studies show this works. Confer On saw 3.9X more purchases by optimizing for sales.
Use Retargeting and the 72-Hour Window
Retarget high-intent leads with broadcast messages. Pro Tip: Use the WhatsApp 72 hour window.
Conversations are free for 72 hours if you reply within 24 hours. This helps you engage leads at no extra cost.
You can achieve 5X revenue growth with WhatsApp remarketing strategy.
Conclusion
Tracking is the key to profit. Connect your tools. Monitor your cost per lead.
Use retargeting to re-engage users. This Click to WhatsApp ads guide helps you prove your ad spend.
Frequently Asked Questions
What is the best way to track sales from WhatsApp ads?
Use a tool like WUSeller. Connect your Facebook Ad Account. Then, set up purchase tracking. Choose a standard confirmation template, like "Your order is confirmed." When this message is sent to a user who clicked an ad, the tool logs a purchase event.
How do I track qualified leads from CTWA?
You can track qualified leads by selecting key follow-up messages. Pick a template that is sent deeper in the conversation. Examples include onboarding confirmations, appointment bookings, or a follow-up message from a chatbot.
How do I track CTWA ROI?
Monitor key metrics in your WUSeller dashboard and Facebook Ads Manager. Track your ad spend, clicks, and impressions. Most importantly, analyze your cost per conversation, cost per lead, and cost per purchase. This shows your true return on investment.
How does the WhatsApp 72-hour window work?
Click-to-WhatsApp conversations are free for the first 72 hours. However, this is only true as long as you respond within the 24-hour customer service window. You can use this window to engage potential customers at no extra cost.
What is the best way to write a WhatsApp CTA?
The best way is to use clear, concise, and compelling language. Keep your call-to-action (CTA) simple and to the point. You should also write with your target audience in mind. Use relatable language that addresses their specific needs and pain points.