Fix Falling SaaS Email Open Rates with WhatsApp Marketing
Do you still tune ad money just to send plain emails? That is why are email open rates low.
In B2B, users want a fast, quick chat. WhatsApp Marketing gives this direct link. It’s a key tool. Here’s how to use it for files, events, and re-chats.
Why Bland Emails No Longer Cut It
Plain emails do not work well. Users want a fast, close, and quick chat. Your notes get lost in full email inboxes. This is the main reason to fix low email engagement.
For good Content Distribution, you cannot hope users come back to your site.
How to Fix Engagement with Broadcasts & Retargeting
- Use WhatsApp Broadcast for files. Share blogs or news right to them. You can use fun types like slide cards and video shares.
- Share Event Invites. Send direct invites for web shows. Add quick-tap buttons to make "Yes" clicks easy.
- Use WhatsApp Retargeting. Chat again with hot leads. These are people who clicked a link but did not buy. For insights on cost-effective campaigns and ROI, see Is WhatsApp Marketing Too Expensive? Not If You Try This
This full plan is the best email open rate solution.
Global Insight: Driving Event Attendees
This plan works for B2B. WhatsApp has a 98% open rate in the world. WUSeller used a mix of slide cards, photos, and video shares.
They got people to come to their Evolve event. This is also how you fix low B2B conversion rate problems. Send a re-chat message to leads who showed interest.
Conclusion
Stop sending emails no one sees. Good chats build B2B trust. WhatsApp Marketing gives you this.
Use shares for files. Use re-chats for sales. This direct link is vital for B2B success. Launch your first WhatsApp retargeting campaign today.
Frequently Asked Questions
What's the difference in WhatsApp vs email marketing?
WhatsApp has a 98% open rate. Emails often get lost. WhatsApp gives a fast, close, and quick chat. You can use tools like slide cards, video shares, and quick reply buttons.
How does WhatsApp Retargeting work?
You chat again with users who showed interest but did not buy. You can check your campaign data. See who clicked your "buy" button. Then, send a new broadcast just to that group of people.
Can I send a WhatsApp Broadcast to millions?
Yes. The WhatsApp Business API lets firms chat with millions of users at once. This is official. You will not get blocked. It is great for sending event news or updates.
How do I fix low email engagement?
Move your B2B file sharing to WhatsApp. The guide says it is an ideal app for sharing blogs or news. Sending files this way gets the user's eye right away.
What is WhatsApp Marketing for B2B?
It is using the WhatsApp Business API for key tasks. These tasks include auto-demo setup, sharing files, sending event invites, finding good leads with chatbots, and using re-chats to grow sales.