​Click to WhatsApp Ads Guide: How to Fix WhatsApp Ad Setup

Updated At: November 18, 2025
Read Time: 3 Minutes

 

​Setting up chat ads can be tricky. This Click to WhatsApp ads guide shows you the right steps.

 

​We will cover the main requirements. Learn how to fix WhatsApp ad setup problems before they start.

 

​Here’s the step-by-step process for Facebook Ads Manager.

 

​Why Your WhatsApp Ad Setup Might Fail

 

​You must have the right accounts. A regular number will not work. You need a WhatsApp Business account.

 

​The Business App is simple. The Business API offers more features. These include a blue tick, chatbots, and multi-login support.

 

​A common WhatsApp ads setup error is not linking accounts or having no payment method.

 

​How to Correctly Link Your Accounts

 

​First, get your WhatsApp Business account. Second, you must link Facebook page to WhatsApp.

 

​Go to your Facebook Page settings. Click 'WhatsApp'. Enter your country code and number.

 

​Facebook will send you a code. Enter the code to confirm. You should also link your Instagram account.

 

​Setting Up the Campaign in Ads Manager

 

​"How do I set up ads that go to WhatsApp?" Go to Ads Manager. Click 'Create' and choose 'Engagement'.

 

​Set your budget. At the ad group level, choose 'Messaging apps'. Select 'WhatsApp'.

 

​Connect your Page and number. Define your target audience. At the ad set level, design your ad.

 

​Use high-quality images. You can also set up conversation prompts. This guides the user. Then, click 'Publish'.

 

​Conclusion

 

​Follow these steps carefully. A good setup is key for a successful Click to WhatsApp ads guide.

 

​If your CTWA ads not delivering, check your links and budget. This process ensures your ads run smoothly.

Frequently Asked Questions

Why can't I link my WhatsApp to my FB page?

You must have a WhatsApp Business account, not a regular one. Go to your Facebook Page 'Settings' and click 'WhatsApp'. Choose your country code and enter your WhatsApp Business number. You will get a code. You must enter this code to confirm the link.

What's in a Click to WhatsApp ads guide for setup?

A setup guide covers four main parts. First, get a WhatsApp Business account. Second, link that account to your Facebook Page. Third, set up a new campaign in Facebook Ads Manager. Fourth, choose 'Engagement' as the goal and 'Messaging apps' as the location.

How do I fix a WhatsApp ad setup?

To fix setup issues, check your requirements. Ensure you have a Facebook Business Manager account. Check that your WhatsApp Business number is correctly linked to your Facebook Page. Finally, ensure a valid payment method is in your Ads Manager account.

What causes a "WhatsApp ads setup error"?

A common error is trying to use a personal WhatsApp number. You must use the WhatsApp Business App or API. Another error is not confirming the number on your Facebook Page. You must enter the one-time password (OTP) Facebook sends to your number.

How do I link my Facebook page to WhatsApp?

Go to your Facebook business Page and click 'Settings'. In the left column, click 'WhatsApp'. Choose your country code. Enter your WhatsApp Business number and click 'Send code'. Input the code you receive and click 'Confirm'.