Best WhatsApp Ad Strategies to Fix Low Clicks & Retarget Users

Updated At: October 29, 2025

Read Time: 1 Minute

Are your Click to WhatsApp Ads running? But you have low ad clicks. Your WhatsApp strategy is not working. You need a new plan.

A good Ad Strategy turns clicks into sales. It also brings back users who did not buy.

Why Your Ad Strategy Is Not Working

Why is my WhatsApp strategy not working? Your ad copy may be weak. A bad Ad CTA (Call to Action) is the main reason for low ad clicks.

Your CTA is not clear. It does not create urgency. "Learn More" is a weak CTA. This is why no one clicks my WA ad.

Another problem is losing unconverted leads. You pay for the click, but the user leaves. You have no plan to follow up.

How to Improve Your Ad Strategy

You need the best WhatsApp ad strategies. First, fix your Ad CTA. Use a strong, clear call to action. "Chat With Us Now to Get 20% Off!" works well. This is a high converting CTA.

Next, you must retarget users on WhatsApp. Use Meta's ad tools. Show a new ad to people who clicked but did not buy. This is how to retarget on WhatsApp well.

Global Insight: Why Retargeting Is a Top Tactic

From my experience, retargeting is key. This works in all global markets. In the USA and Europe, users often need 3-5 views before they buy.

Top WhatsApp ad tactics always include a follow-up. Data shows follow up ads can bring back 20-30% of losing unconverted leads. A good Ad Strategy never forgets a lead.

Actionable Tip:

A/B test your Ad CTA this week.
Test "Chat Now" (a simple CTA) versus "Get 20% Off" (an offer CTA).
See which one brings in more chats.

Frequently Asked Questions

What are the best WhatsApp ad strategies?

The best WhatsApp ad strategies focus on two things. First, use a strong Ad CTA. Second, retarget users who do not convert. These top WhatsApp ad tactics help you get more leads. They also bring back lost sales.

My WhatsApp strategy is not working. What is wrong?

If your WhatsApp strategy is not working, check your Ad CTA. You may have low ad clicks if your CTA is weak. Also, you must follow up with users. Use retargeting ads to catch losing unconverted leads.

What is the best CTA for WhatsApp ads?

The best CTA for WhatsApp ads is clear and urgent. "Chat With Us Now" is good. "Get 20% Off on WhatsApp" is even better. A high converting CTA tells the user exactly what to do. It also gives them a reason to click.

Why is no one clicking my WhatsApp ad?

You have low ad clicks for two reasons. Your ad visual is boring. Or your Ad CTA is weak. To fix this, use a bright, popping image. Then, write a high converting CTA. Give users a strong reason to chat with you.

How do I retarget users on WhatsApp?

This is how to retarget on WhatsApp. Use the Meta Ads Manager. Create a custom audience. This list is for people who clicked your first ad. Then, run new follow up ads to this group. This is the best way to handle losing unconverted leads.

What are good follow up ads for WhatsApp?

Good follow up ads are simple. They remind the user of your brand. You can retarget users on WhatsApp with a small discount. Or, send a simple ad that says, "Still interested? Chat with us."