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Calculate your WhatsApp Business messaging costs

Businesses are required to use a template message to initiate a conversation with a customer. Each template message sent incurs a fee. Different template types have different charges.

🎉 Good News!

All text, media, and voice messages sent within 24 hours of a customer-initiated conversation are completely FREE! Only template messages to start new conversations have charges.

The prices listed reflect Meta rates, but charges may vary due to exchange rates and gateway fees.

COUNTRY OR REGION
🇺🇸 United States▼
📢 Marketing templateUS$ 208.00
US$ 0.025 per message
5,000
🔧 Utility templateUS$ 11.92
US$ 0.004 per message
0
Up to 100,000 templates messages per month
🔐 Authentication templateUS$ 0.00
US$ 0.004 per message
0
Up to 100,000 templates messages per month
Total CostUS$ 219.92
💡 Optimize your template mix to reduce costs

Ready to get started with WhatsApp Business API? Our experts can help you optimize your messaging strategy and reduce costs.

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💰 You can also reduce your cost by using more with volume-tier pricing.