Why WhatsApp Open Rates Are 98% (And How to Use It to Sell More)

Updated At: November 19, 2025
Read Time: 4 Minutes
Campaign Optimization Bulk Messaging & Compliance
Why WhatsApp Open Rates Are 98% (And How to Use It to Sell More)

Why WhatsApp Gets Very High Open Rates 

 

WhatsApp is simple.
It is fast.
It feels personal.

People check WhatsApp many times a day.
It is the main chat app for most users around the world.

This is why WhatsApp messages get very high open rates.
They do not sit in a long inbox like emails.
People see them as soon as the phone vibrates.

If your email open rates are low, you can fix it with WhatsApp. This guide helps

 


What Research and Data Show 

Why WhatsApp Outperforms Email & SMS

 

To support high WhatsApp open rates, we need real data from trusted sources.

Here are two strong sources:

 


 

1. Airship Messaging Benchmark Report

Airship’s report shows that push notifications and messaging apps reach much higher open rates than email.
Their study found that mobile messaging opens can be 4–10 times higher than email in many industries.

 

This supports why WhatsApp can reach up to 98% open rates in real campaigns.


 

2. Statista – WhatsApp Usage Data

Statista shows WhatsApp is one of the most used apps in the world, with more than 2.78 billion global users.
High daily usage leads to very high open rates.

 


 

3. Meta’s Documentation Confirms Message Visibility

Meta explains that WhatsApp messages show read receipts and high delivery accuracy.
This supports stronger engagement than email or SMS.


 

Conclusion from the Data

When you combine:

  • heavy daily use (Statista)
  • very high message engagement (Airship Benchmark)
  • strong delivery control (Meta docs)

…you get marketing open rates that can reach up to 98%.

If you want to send more messages safely, use this guide.

 


How You Can Use High Open Rates to Sell More

 

High open rates are only useful when you know how to turn them into real leads and sales.

WhatsApp Statistics By Users, Market Share and Demographics

 

Here are simple ways to do that:


1. Keep messages short and clear

People read short messages first.
Do not send long text.
Do not use complex words.

If your links are ignored, fix them here

 


2. Use templates for better results

Templates help you send clean, fast, trusted messages.

Best templates:

  • Welcome
  • Discount
  • Order update
  • Follow-up
  • “How can I help you?”

If your templates get rejected, fix them fast with this guide.

 


3. Use good timing

People reply more when messages come at the right time.
Avoid late-night messages.
Avoid too many messages.

Send safe broadcasts with this guide.

 


4. Use automation to reply fast

Fast replies increase sales.
Slow replies lose customers.

Automation helps you:

  • greet leads
  • answer FAQs
  • send menus
  • send prices
  • confirm bookings
  • send reminders

Learn more about automation here.

 


5. Run Click-to-WhatsApp ads

These ads send people straight into your chat.
No forms.
No landing page.
No friction.

If your ads are not working, fix them here.

Or learn full ad flow here.

 


How WUSeller Helps You Do Better

 

WUSeller makes WhatsApp marketing simple.
You do not need deep tech skills.
You do not need heavy setup.

WUSeller helps with:

  • safe bulk sending
  • clean broadcasts
  • simple automation
  • easy templates
  • a shared inbox
  • message tracking
  • a fast setup

To send bulk messages for free and stay safe, use this guide.

If you want to track link clicks, use this guide.

 


Simple Tips to Improve Sales on WhatsApp

 

These small tips help you get more replies:

1. Keep messages short

Short text → fast reply.

2. Use buttons

Buttons help people choose quickly.

3. Send to the right people

Send only to users who want updates.
This keeps your number safe

4. Follow WhatsApp rules

Fix common errors here.

5. Reply fast

Fast replies = more sales.

Frequently Asked Questions

Why does WhatsApp get such high open rates?

People check WhatsApp all day. It is fast and personal.

Is the 98% open rate real?

It is based on high usage (Statista), strong engagement (Airship), and WhatsApp delivery control (Meta docs).

Do broadcasts get high open rates too?

Yes. If they follow rules.

How can I get more replies?

Use short text. Use buttons. Use good templates.

Can WUSeller help me sell more?

Yes. It helps you send clean, fast, and safe messages.