WhatsApp is the fastest way for small businesses to talk to customers.

Most people open WhatsApp messages.

• The open rate is 98%.
• Email gets only 20–25%.

This playbook explains how WhatsApp marketing works.
It also shows how small businesses can start today with WUSeller.
You do not need technical skills.

If you need help setting up the WhatsApp API, this guide is useful

Read now.
 

Why WhatsApp Works for Small Businesses 

WhatsApp is simple.
It is fast.
It feels personal.
People like to chat.
They do not like long forms or slow calls.

Why small businesses love WhatsApp:

• Very high open rate
• People reply fast
• Easy to use
• No website needed
• Helps with sales
• Helps with support
• Works for updates

If your emails or ads are not working, WhatsApp can help.
This guide explains more.
 

Get Started With WhatsApp Business 

• This is good for growing businesses.
• You get fast replies.
• You get templates.
• You get auto-replies.
• You get bulk messages.
• You get a team inbox.

If you want to send 1,000 messages safely, Read this.
 

Use WhatsApp Templates That Convert 

Templates help you start a chat with customers who have opted in.
They are fast.
They are trusted.
They work well for small businesses.

Best templates for small businesses:

• Welcome message
• Order update
• Offer or discount
• “Need help?”
• Follow-up

Sample template:

“Hi {{name}}, thanks for reaching out. How can I help you today?”

If your templates get rejected, you can fix them using this guide.
 

Automate Your Customer Replies

Small businesses lose customers when they reply late.
Auto-replies help you answer on time.
They work even when you are busy.

Automation can do many things:

• Greet new customers
• Collect basic details
• Answer simple questions
• Show menu or catalog
• Confirm bookings
• Send reminders

Research shows that replying within 5 minutes can increase sales.
 

If you want to automate your WhatsApp replies, this guide helps:
 

Send Compliant WhatsApp Broadcasts 

Broadcasts let you message many customers at once.
They are great for updates and offers.

Useful broadcast ideas:

• New arrivals
• Discounts
• Service updates
• Store news
• Event details

How to send broadcasts safely:

• Use approved templates
• Message only people who opted in
• Do not send too often

• Keep messages short and clear

   

If you want to send bulk messages safely, Read this:
 

If your bulk messages fail, this guide will help
 

Use Click-to-WhatsApp Ads

Click-to-WhatsApp ads help people chat with you from Facebook or Instagram.
They work well for small businesses.

Why these ads work:

• No landing page
• Customers go straight to WhatsApp
• Higher intent
• Lower cost

If your ads are not converting, Read this.
 

For a full guide on these ads, Click to explore more.

Small Business Best Practices

Keep messages simple

Short messages get more replies.

Reply fast

Customers expect a quick answer.

Use buttons and quick replies

These make choices easy.

Respect customer time

Send messages only when needed.

Collect opt-ins

This keeps your messages safe and complaint.
Explore this Guide.

Conclusion 

• WhatsApp marketing is simple.
• It is affordable.
• It is great for small businesses.

With the WhatsApp Business Platform and tools like WUSeller, you can:

• Reach people faster
• Auto-reply
• Send bulk messages
• Run WhatsApp ads

• Grow your sales

   

If you want to start now, Read this simple guide: