Why WhatsApp Works for E-Commerce

Customers check WhatsApp more than email or SMS.
Open rates reach 98 percent, according to data shared by VWO:
https://vwo.com/blog/whatsapp-marketing-guide/

Shoppers respond fast on chat.
This helps brands send updates, recover carts, and close sales with less effort.

If you want to set up the WhatsApp Business Platform, use this guide.

 

1. Recover Abandoned Carts

Abandoned carts are a big loss for e-commerce.
Research shows global cart abandonment averages 70 percent.

 

WhatsApp helps you bring shoppers back fast.

What you can send:

• “You left something in your cart.”
• “Need help finishing your order?”
• Discount code reminders

To send follow-ups safely, use this resource.

 

2. Automate Order Updates

People love real-time updates.
WhatsApp makes this easy.

You can automate:

• Order placed
• Payment confirmed
• Packed
• Shipped
• Out for delivery

If you want to automate these steps without coding, this guide helps.

 

3. Use Product Catalog Messages

Catalog messages let shoppers view products inside WhatsApp.
It feels like an in-app store.

E-commerce brands use catalog messages to:

• Show new items
• Suggest add-ons
• Upsell bundles
• Help shoppers buy faster

To send clickable links that work every time, use this fix.

 

4. Send WhatsApp Broadcast Offers

Broadcasts are great for fast sales.

You can send:

• Flash sales
• New arrivals
• Deal of the day
• Restock alerts

Only send to opted-in users.
This keeps your account safe.

To send safe bulk messages, use this guide.

 

If your broadcasts fail, fix them here.

 

5. Run Click-to-WhatsApp Ads

Click-to-WhatsApp ads bring instant chats from Instagram and Facebook.

Why they work:

• No landing page
• Higher intent
• Faster replies
• Lower ad cost

If your ads are not converting, use this guide.

 

For full setup fixes, explore this guide.

 

6. Use Fast Automated Replies

When shoppers ask about:

• Price
• Size
• Shipping
• Stock
• Return policy

They expect fast answers.

Automation helps you reply in seconds, even when you are busy.
Harvard Business Review states that replying within minutes can increase conversions up to 7x:

 

Use this guide for full automation without coding 

 

7. Track Performance and Improve

You can track:

• Clicks
• Replies
• Conversions
• Best templates
• Best offers

Tracking helps you send better campaigns.

To track WhatsApp link clicks, use this guide.

 

Improve template approval now

 

How WUSeller Helps E-Commerce Stores Sell More

WUSeller gives e-commerce brands a complete WhatsApp system:

• Automated replies
• Cart follow-ups
• Broadcasts
• Order updates
• Team inbox
• Templates
• Tracking
• Safe API messaging

Conclusion

WhatsApp is now a major revenue channel for e-commerce.
It gives faster replies, better engagement, and higher conversions than email or SMS.
When you use automation, templates, broadcasts, and ads the right way, sales grow with less effort.

With the WhatsApp Business Platform and tools like

WUSeller, any store can:

• Recover lost carts
• Increase repeat purchases
• Reduce support load
• Close sales faster

If you want to start today, explore the resources inside WUSeller’s knowledge hub.